For naifman, digital transformation and business consulting are key to helping companies grow in a competitive environment. Today, we have the pleasure of interviewing Key Account Manager Fernanda Dorantes, who has played a fundamental role in the development of strategic projects, especially in the field of Smart Cities. Below, she shares her reflections on her career, naifman’s role in driving smart urban solutions, and her vision of the future of this sector.
Her trajectory at naifman: a path of learning and growth
Our Key Account Manager, Fernanda Dorantes, began her career at naifman in early 2022 as a Sales Development Representative, a role that allowed her to quickly learn and adapt to the world of business consulting. “It’s been a journey of constant learning and growth,” she says, noting that the opportunities to take on new responsibilities led her to her current position.
Throughout her career, she has specialized in coordinating and executing sales strategies and understanding what really drives business development. “I have learned to detect and generate opportunities that go beyond selling, bringing real value to our clients,” she adds.
How does she help businesses overcome challenges within the market?
For naifman, the key to helping businesses overcome their business challenges lies in offering a deeply personalised approach. “We focus on carrying out exhaustive diagnoses and designing strategies adapted to the needs of each client,” explains our interviewee.
Each project is an opportunity to delve into the unique needs of a company and work on a roadmap that accompanies its growth. “The goal is to help them achieve solid growth, ensuring that each action really drives business development,” she emphasises.
Working on Smart Cities projects: improving life in urban environments
Our KAM has participated in various projects in the field of Smart Cities in Spain, focused on improving quality of life for citizens. These projects range from initiatives to create more accessible and inclusive public spaces to sustainability and e-mobility programmes. She has also worked on proposals that support older people and those with loss of cognitive abilities.
“These experiences have been deeply enriching,” she says, noting that each project has allowed her to understand how technology and innovation can transform urban spaces into more liveable and equitable environments.
The challenges of collaborating with administrations and governments on Smart Cities projects
In the area of Smart Cities, working with administrations and governments involves overcoming several obstacles, including the compatibility between new and old technologies, the coordination between different departments and the need for sustainable financing.
“Many public bodies face budgetary constraints and fragmented systems,” she says. These limitations make it difficult to create a culture of collaboration, which can affect the success of projects. She also points out that there are challenges related to citizen acceptance and the training of civil servants, who often lack the necessary tools to manage and understand the technologies involved.
The vision of Smart Cities: a growing market
Our Key Account Manager sees a booming market for Smart Cities, driven by the desire to make cities more sustainable, efficient and comfortable. “Large cities are leading this transformation with connectivity, renewable energy and smart mobility initiatives,” she explains, highlighting that more and more small cities are interested in improving the lives of their inhabitants through technological solutions.
“The vision of smart and sustainable cities is increasingly feasible, and this is possible thanks to collaboration between the public and private sectors,” she says, stressing that this transformation is focused on creating more accessible and sustainable urban spaces.
Tips for technology companies interested in the Smart Cities sector
For those technology companies that want to venture into the Smart Cities sector, our Key Account Manager highlights three fundamental factors: collaboration, adaptability and an approach focused on the end-user. “It’s important to understand city-specific regulations and challenges to ensure solutions align with needs,” she recommends.
In addition, she underlines the importance of creating flexible technologies, which can be easily integrated with existing infrastructures and evolve over time. “Success in Smart Cities lies in designing solutions that truly improve people’s lives,” she concludes.
naifman, we’ll be your business ally
Are you looking for an ally with experience in implementing business strategies for technology companies to boost your B2B sales? Get in touch with us through our contact form, by sending an email to support@naifman.com or by scheduling a meeting here!
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