Bjäland Technologies

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Professionalism, effectiveness, results

Our Challenge

Applying technology focused on the companies value. With this vision, Bjäland Technologiesa strategic consulting firm for technology projects, aims to help its clients meet their business goals and transform companies, backed by its 12 years of average experience in IT consulting.

As part of its services, Bjäland Technologies provides ICT and digital transformation consulting integrated with their clients’ business structure to develop high-impact projects in various strategic areas.

In addition, Bjäland Technologies has more than 10 years of experience creating and cofounding technological companies, or operating as partners or investors in technology projects, through a Tech 4 Equity model.

Unlike other technology consulting firms, Bjäland Technologies has a high business component, where each project is addressed by different proffesionals of technologically unbiased teams, ensuring that a complete service vision is put together, and thus guaranteeing the success through the union of three key concepts: business, management and technology.

At the beginning of 2022, the Burgos-based company made contact with naifman to contract our B2B Business Consulting and Outsourced Sales service for Technology Companies, in order to to increase the number of business opportunities in Spain and validate the sale of technological transformation and innovation services in strategic sectors.

Below are the B2B sales strategies that naifman designed and executed to meet Bjäland Technologies’ needs.

Professionalism, effectiveness, results

Our Solution

To increase the number of business opportunities for Bjäland Technologies in the Spanish market, naifman developed and executed a series of tailor-made sales strategies.

Some of the key factors that brought our strategies to life were:

  • In-depth study of strategic sectors: naifman conducted a comprehensive analysis of key industry sectors, identifying emerging trends, unmet needs and areas of opportunity based on our client’s previous experience. Thus, Bjäland Technologies and naifman decided to focus commercial prospecting on the performing arts, music festival promotion, entertainment and gaming, digital health and tourism sectors.

  • Mapping of potential customers: based on the sector analysis, naifman proceeded to map potential customers within each of the defined sectors. Thus, two main types of companies were identified: startups that required support for scaling their business; and small and medium-sized companies with clear technology needs. This mapping process provided a solid foundation for effectively directing sales activity.

  • Target profile definition: Bjäland Technologies’ work is aimed at transforming the business, thereby bringing improvements in several areas. For this reason, different typologies of interlocutors were defined, with a predilection for business unit and IT area managers, as well as general managers or CEOs. This precise definition of the target profile enabled naifman to focus its efforts on the decision marker most likely to succeed.

  • Commercial content creation: naifman developed the commercial messaging for each of the proposed sales strategies, adapting it to the specific needs and challenges of each customer segment, thus ensuring an effective transmission of Bjäland Technologies’ value proposition.

  • Closing of business meetings: the naifman team generated around a hundred business opportunities (B2B business meetings) for Bjäland Technologies with the prospected companies, qualifying and coordinating the meetings. Thanks to the work deployed by naifman and Bjäland Technologies, these meetings became effective platforms to present the disruptive approach of Bjäland Technologies and establish strong relationships with potential customers and strategic partners.

  • Opportunity Tracking: Every two weeks, the naifman team reviews business opportunities together with Bjäland Technologies. In this way, the progress of each one of them is monitored, addressing potential obstacles and contributing ideas to smooth the progress towards the achievement of new projects.

In conclusion, the collaboration between naifman and Bjäland Technologies has been fundamental to nurture the sales funnel of the latter and take a step further in its expansion and consolidation process in strategic sectors.

Thanks to an approach focused on the needs of each sector and company, we were able to identify and qualify a large number of business opportunities, generating effective meetings that allowed us to successfully present Bjäland Technologies’ value proposition.

naifman’s meticulous approach and constant monitoring of opportunities, have resulted in the award of significant new projects for five-digit amounts in key sectors such as the performing arts and tourism, reinforcing the company’s position as a leading innovator in the technology space.

The combination of customized commercial strategies and collaborative work has proven to be highly effective, laying the groundwork for continued and sustainable growth in the Spanish market.

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We have experience working with both national and international companies, always adapting to the needs of our clients.