By Miguel Ángel Verdugo, CEO of naifman.
In the IoT (Internet of Things) technology industry, strategic alliances and the development of collaborative ecosystems are essential for commercial success. naifman‘s recent participation in the IoT Solutions World Congress, held in Barcelona on May 21-23, helped us to reaffirm the importance of these synergies and highlight the role that business consulting firms can play in this process.
As we already know, IoT is a multifaceted field involving hardware, software, connectivity and data analytics. Our years of experience working with dozens of clients in the industry tells us that no company, no matter how advanced, can cover all these aspects in isolation. That became clear this week at IoT Solutions World Congress, and this is where I believe that strategic alliances become a decisive factor, since partnering with other technology companies allows to complement capabilities, expand service offerings and access new markets more quickly and efficiently, benefiting business development in the industry.
At the IoT Solutions World Congress, I had the opportunity to interact with industry leaders, identify emerging trends and explore opportunities for collaboration. In addition, the event underlined the need to be connected to an ecosystem of partners that contribute to each other, but also revealed the importance of business development consultancies such as naifman to support this task.
Seeking and establishing strategic alliances can be a complex and time-consuming process. This is where an external consulting firm can play a crucial role. Having a consulting firm specializing in B2B business development and commercial outsourcing, allows technology companies to focus on their core competencies while delegating the task of identifying alliances to expert hands, analyzing the market, identifying potential partners and creating joint value propositions.
One of the most prominent trends at IoT Solutions World Congress was the increasing convergence of IoT with emerging technologies such as artificial intelligence (AI), machine learning and 5G. This convergence is creating new opportunities for innovation and process improvement, but, as we have been saying, it also requires greater collaboration between different players in the technology ecosystem.
During the congress, numerous success stories were presented demonstrating the power of strategic alliances in the IoT. One notable example was the collaboration between a hardware company and a data analytics software startup, which together developed a comprehensive solution for critical infrastructure monitoring. This alliance not only enabled rapid market entry, but also provided a more robust and scalable solution.
Another key lesson learned is the importance of interoperability. Companies that invest in developing solutions capable of integrating with different systems and platforms have a significant competitive advantage. But let’s not forget one thing: while this reinforces the need for strategic partnerships to ensure IoT services can work together, selling it effectively is a separate battle… and for that, there will always be naifman.
