6 keys to turn your business idea into a profitable project

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The process of turning an idea into a profitable business is exciting and challenging. It is not enough to have a great idea; you need to follow a structured plan to maximize your chances of success. Below, we will explore the key steps to entrepreneurship and some practical tips for transforming your idea into a […]

The future of B2B databases in the ICT sector: AI and sales personalization

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We are in the digital age, where technological evolution is radically transforming the B2B landscape, especially in the ICT sector. One of the most disruptive forces is artificial intelligence (AI) which is changing how companies manage their databases and personalize their sales strategies. In this article, we explore how AI is driving the personalization of […]

The competitive advantage that artificial intelligence can bring to your business

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In today’s business environment, where competition is fierce and innovation is key to success, artificial intelligence (AI) has become an indispensable resource for companies that want to differentiate themselves and maintain their leadership. Which key factor helps to differentiate companies who want to use ai to their competitive advantage? Here we explain it to you. […]

Artificial Intelligence for B2B companies vs. B2C: Different approaches to business success

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In today’s business landscape, Artificial Intelligence (AI) has become a key enabler of success. But how does its application differ between the B2B and B2C sectors, and how can companies leverage these differences to drive their Sales Strategies? AI is transforming both Business-to-Business (B2B) and Business-to-Consumer (B2C), but with distinct approaches and objectives that reflect […]

How can market research help you enter a new or competitive market?

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Market research is an essential tool that uses scientific and practical methods to collect, analyse and interpret relevant data. This information, obtained by means of techniques such as statistics and data analysis, is crucial for a company to improve its decision-making process. The information is obtained through several methods such as telephone surveys, emails, direct observation […]

FinTech and blockchain: The new era of financial services

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In the past decade, the FinTech revolution and the adoption of blockchain technology have radically transformed the financial services landscape. Not only has this evolution redefined the customer experience, but it has also presented new opportunities and challenges in sales and business development strategies. For business consulting firms offering commercial outsourcing, understanding and capitalising on […]