In line with the above, we agreed with the client on the most interesting sectors for their business and the ideal company profile, segmenting them by annual turnover and number of employees. This earlier work suggested that we should focus our efforts on attracting clients from companies with a turnover of more than 50 million euros in the manufacturing, chemical and food sectors, to offer tailor-made optimization solutions.

With a clear customer segmentation, naifman’s production team designed a workflow (sales process) for a lead generation strategy via mailing, consisting of 11 customizable templates aimed at generating interest from Production/Plant/Factory Managers, Engineering, Continuous Improvement and Industrial roles; and finally, CIOs/CTOs or Digital Transformation Directors. For personalization, the team daily researched relevant news and the investment plans of each company to craft an accurate and attractive message.

In Spain, this strategy allowed us to identify opportunities and establish direct contact with decision-makers from 60 different companies, who were interested in Aquiles’ services. Given its success in Spain, the strategy was extended to the Swiss market, with a special focus on the logistics sector and the sale of custom solutions, including a SaaS product: Aquiles Solutions’ automatic order reader. This campaign, executed in a considerably shorter period of time, resulted in the generation of 14 business opportunities.

Results:

• During our collaboration, naifman generated 74 business meetings with companies in the chemical, logistics, food and manufacturing sectors, among others, both in Spain and Switzerland.
• Aquiles Solutions succeesfully closed projects with 6 different companies, both for custom projects and in-company training, marking Aquiles Solutions’ successful entry into the competitive Swiss market.
• The first project in Switzerland demonstrated the value of Aquiles Solutions in operational efficiency, cost reduction, productivity improvement and lead time.

Impact:

• Significant increase in the number of leads and sales opportunities.
• Successful positioning of Aquiles Solutions in new markets.
• Consolidation of lasting and reliable business relationships.

Conclusions:

naifman, through his strategic approach and dedicated work, succeeded in boosting Aquiles Solutions’ presence in the Spanish market and its successful incursion into Switzerland, consolidating our client’s position as a leader in business optimization and technology solutions. In addition, the joint work demonstrated the effectiveness of the collaboration between the two companies in the generation of sales opportunities and business development at the international level.