Winter Mushroom
Professionalism, effectiveness, results
Our Challenge
Through its targeted digital advertising services, Winter Mushroom, based in Orléans, France, aims to take its clients’ point-of-sale communication to the next level through adaptive smart totems and floor standing shop window screens.
By deploying its displays in physical spaces, Winter Mushroom enables real-time ad personalization based on each customer’s profile, according to age and gender parameters; and context, based on current promotions, weather, geographic area and more. Thus, companies are able to automatically display a tailored ad based on the potential customer passing in front of the totems.
With a disruptive value proposition and a clear objective of selling its services beyond the French market, Winter Mushroom decided to rely on naifman’s B2B Business Consulting and Outsourced Sales service for technology companies in order to increase its business volume and generate sales opportunities in other countries such as Spain, Belgium and the Netherlands.
To achieve this goal, the naifman team set to work designing and executing a strategy that we want to share with you below.
Professionalism, effectiveness, results
Our Solution
At naifman, we sought to expand Winter Mushroom’s presence in the aforementioned markets, initially focusing on addressing retail groups with multiple stores and later expanding into verticals such as hotels, restaurants, real estate and banking, among others. The challenge lay in creating awareness of their digital advertising totems, highlighting its benefits in terms of easy installation, sales increase and flexibility in on-site communication.
The naifman team implemented a comprehensive business consulting strategy with a focus on four key aspects:
- The identification of target companies, through market analysis and prospecting of articles, news and information stating the willingness of potential clients to invest in marketing and advertising initiatives. Every week, we periodically prepared lists of potential companies, adjusting to the qualification criteria previously established with the client.
- The development of a strong persuasive commercial messaging, highlighting our client’s benefits and key buying motivations, such as ease of installation, sales increase, advertising flexibility and reduced advertising pressure.
- Direct contact via email with key decision makers within the prospected companies, having previously defined the characteristics of our ideal target.
- The involvement of native consultants in the strategy, who had in-depth knowledge of the target markets and carried out the translation of the commercial messaging into the different languages required (Spanish, French and Dutch), adapting the strategy to the social and cultural factors of each country.
Result:
The strategy carried out by the naifman team generated exceptional results for Winter Mushroom. 73 qualified B2B meetings were achieved with interested companies in Belgium, Spain, France and the Netherlands, with a remarkable 40% conversion rate from meeting to proposal. This approach allowed Winter Mushroom to explore previously unexplored markets, gaining valuable information to define more effective strategies based on tangible results.
The campaign not only significantly increased the number of leads and business opportunities for Winter Mushroom, but also positioned the company in new strategic markets. The easy installation and proven performance of the digital screens were key factors in persuading potential customers. Winter Mushroom was able to adapt its sales strategy in real time, optimizing its approach to the most profitable and relevant segments.
The collaboration between Winter Mushroom and naifman proved to be an outstanding success story in business expansion and lead generation for testing new markets. naifman’s ability to understand the client’s specific needs and develop tailored strategies, together with Winter Mushroom’s innovative offering, laid the foundation for sustainable growth and successful exploration into new markets.
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We have experience working with both national and international companies, always adapting to the needs of our clients.