Business Development: What Is It and What Is It For?
In today’s competitive business landscape, business development is far more than an operational function—it is a strategic pillar that drives growth, fosters innovation, and ensures organizational sustainability. It’s not just about selling more or expanding internationally but about identifying and leveraging opportunities that create a competitive edge. What Does Business Development Involve? Business development combines […]
Innovation on the Horizon: The unmissable Tech Events taking place during the first half of 2025
The first half of 2025 promises to be an exciting time for technology and innovation enthusiasts. From Industry 4.0 to HealthTech, through entrepreneurship and smart cities, the events being held in Spain are set to be essential for professionals, startups and companies seeking to be at the forefront of technological change. Whether you’re looking to […]
What is a Key Account Manager (KAM) and what are their roles?
A Key Account Manager (KAM) is responsible for managing a company’s key accounts, i.e. those that generate a high percentage of revenue or are strategically important. Their main goal is to build strong and lasting relationships with these customers, ensuring their satisfaction and maximising the value they bring to the company. Main functions of a […]
What is a lead and how can it boost your sales strategy?
‘Lead’ is a frequently heard term in the world of digital marketing and sales. But what exactly does it mean? A lead is a person who has expressed an interest in a company’s products or services, usually by sharing their contact details in exchange for something of value: a downloadable resource, a discount, or access […]