Interview with Marta Gronda, KAM at naifman
At naifman, digital transformation and business consulting are the cornerstones for helping companies grow in a competitive environment. Today, we have the pleasure of interviewing Marta Gronda, Key Account Manager, who has played a key role in the development of strategic projects, especially in the field of Smart Cities. Below, she shares her reflections on her career, naifman’s role in driving smart urban solutions, and her vision of the future of this sector.
Her trajectory at naifman: a path of learning and growth
Our KAM began her career at naifman coordinating business relationships with key accounts in national and international markets, with a special focus on Italy and France. ”My role is aimed at creating and strengthening strategic links, facilitating the expansion of our clients in key markets and ensuring the fulfilment of their commercial objectives,” she tells us.
Thanks to her focus on developing customised strategies and detecting commercial opportunities, she has managed to bring tangible value to each project, consolidating her position as a pillar in the naifman team.
How do you help companies overcome their challenges in the European market?
“Our mission is to identify opportunities, offer customised solutions and ensure rigorous monitoring of key performance indicators (KPIs), sales and forecasts,” she explains. In addition, naifman works to foster long-term trusting relationships, enabling each client to achieve their goals in a sustainable manner.
Each project starts with a detailed diagnosis, followed by design strategies adapted to the peculiarities of the European market. “The goal is to promote solid, supported growth,” she said.
Working on Smart Cities projects: overcoming challenges in the European market
Our KAM has faced particular challenges when collaborating on the development of Smart Cities solutions in countries such as Italy and France. “In Europe, the technology infrastructure is more standardised and advanced, which facilitates the implementation of smart solutions,” she says. However, there are also challenges such as complex local regulations, fragmentation of systems and economic restrictions.
The key to overcoming these obstacles lies in establishing strategic alliances with local partners. “In my case, being Italian and knowing the local culture, it is easier to generate effective synergies and navigate the complexities of the market,” she adds.
Technology trends in Italian Smart Cities: mobility and sustainability
When discussing the technologies that are setting the tone in Italy, our interviewee highlights electric and sustainable mobility, data management platforms and the Internet of Things (IoT). “These solutions are fundamental to achieving better connected and more efficient and sustainable cities,” she explains.
To adapt to these trends, naifman is committed to flexible solutions that facilitate integration with existing infrastructures and allow future scalability. “Working hand in hand with local institutions and partners is key to ensuring success,” she adds.
Differences between the Italian and Spanish markets
Our Key Account Manager explains that, although both markets value flexibility and ongoing support, in Italy decisions tend to be more formal and collaboration with local actors plays a decisive role. “Trust and long-term relationships are essential to open doors in the Italian market,” she says.
Tips for technology companies looking to enter the Italian market
For those companies interested in entering the Italian Smart Cities market, our KAM recommends focusing on three key factors:
- Understanding the local market: It is essential to know the regulations and particularities of each city.
- Collaboration with Italian partners: Establishing local alliances is crucial to building trust and overcoming bureaucratic barriers.
- Technological flexibility: Offer scalable solutions that integrate with existing infrastructures.
“Success in Smart Cities is not only about technology, but about improving people’s lives,” she concludes.
naifman, the best prepared team for your technology business
The European market, with its advanced infrastructure and growing interest in sustainable technology solutions, presents a great opportunity for Smart Cities companies. Through a collaborative, adaptive approach focused on local needs, naifman is positioned as a strategic Commercial Outsourcing ally for those technology companies seeking to consolidate their position in this sector.
