The power of collaboration: working with stakeholders to drive business growth
In today’s business world, understanding and effectively managing relationships with Stakeholder is essential for driving innovation and business growth. But what does this concept really mean, and how can we leverage it to improve our Business Strategies? A Stakeholder is any group or individual who has an interest, right, claim or ownership in an organization […]
El papel crucial de la sostenibilidad en las Smart Cities del futuro
El papel crucial de la sostenibilidad en las Smart Cities del futuro Las Smart Cities no son solo una tendencia, sino una necesidad para el futuro de nuestras ciudades. Ya que aumenta el crecimiento urbano y los desafíos ambientales, la integración de la sostenibilidad es necesaria. Este artículo explica cómo la sostenibilidad impulsa la transformación […]
Why is marketing important for your business?
Marketing is much more than just advertising or posting on social media. It’s how your business makes itself known, engages with people, and remains relevant in an ever-changing market. Without a solid marketing strategy, you could be missing out on important opportunities and allowing your competitors to gain the upper hand. But why is it […]
Market research for technology companies: the key to making sound decisions
In the fast-evolving world of technology, staying up to date is no longer optional—it’s essential for survival and for standing out in a competitive sector. Market analysis is a critical tool for understanding both your existing and potential customers. It also enables you to stay ahead of your competitors by identifying emerging trends shaping the […]
Business Development: What Is It and What Is It For?
In today’s competitive business landscape, business development is far more than an operational function—it is a strategic pillar that drives growth, fosters innovation, and ensures organizational sustainability. It’s not just about selling more or expanding internationally but about identifying and leveraging opportunities that create a competitive edge. What Does Business Development Involve? Business development combines […]
Innovation on the Horizon: The unmissable Tech Events taking place during the first half of 2025
The first half of 2025 promises to be an exciting time for technology and innovation enthusiasts. From Industry 4.0 to HealthTech, through entrepreneurship and smart cities, the events being held in Spain are set to be essential for professionals, startups and companies seeking to be at the forefront of technological change. Whether you’re looking to […]
What is a Key Account Manager (KAM) and what are their roles?
A Key Account Manager (KAM) is responsible for managing a company’s key accounts, i.e. those that generate a high percentage of revenue or are strategically important. Their main goal is to build strong and lasting relationships with these customers, ensuring their satisfaction and maximising the value they bring to the company. Main functions of a […]
What is a lead and how can it boost your sales strategy?
‘Lead’ is a frequently heard term in the world of digital marketing and sales. But what exactly does it mean? A lead is a person who has expressed an interest in a company’s products or services, usually by sharing their contact details in exchange for something of value: a downloadable resource, a discount, or access […]
Collaboration with Stakeholders in Smart Cities: Key to the Future
Smart cities are not a futuristic concept—they are an urgent necessity to address the challenges of the 21st century. However, building a smart city is not just about implementing technology; it’s about creating a space where innovation and collaboration transform our quality of life. This process requires more than investment—it demands active collaboration among citizens, […]
Go-To-Market Strategies for Smart Cities Businesses
Smart Cities represent the future of urbanization, where technology, sustainability, and connectivity converge to transform cities into more efficient and livable spaces. For B2B companies, this environment offers fertile ground for generating opportunities by designing innovative solutions and highly specialized Go-To-Market (GTM) strategies.In this article, we will explore how technology companies can leverage the rise […]