Fagor Electrónica
Professionalism, effectiveness, results
Our Challenge
Via its Smart Data Service business division, Fagor Electrónica’s main goal is to increase its customers’ profitability and help them boost their competitiveness through software solutions geared at transport and logistics management.
Fagor Electrónica’s technology solutions stand out for adding value to decision-making and offering an overall connected service, whether for the location of transport fleets, integrated goods management or real-time connected car data management.
Fagor Smart Data views itself as a “glocal company” because it thinks globally and acts locally. It has a direct presence in two Latin American countries, Colombia and Chile, which entails an increased commitment to and stake in this region as a strategic market.
In order to consolidate the presence of its Smart Data Car and FlotasNET solutions in Latin America, Fagor Electrónica has relied on naifman to develop and implement a marketing action plan that would allow the company to continue growing in the region.
This is a challenge that naifman is honoured and excited to take on due to the innovative outlook which unites us, the personal ties that have been established and the commitment involved on both sides.
Professionalism, effectiveness, results
Our Solution
In the case of Fagor Electrónica, we developed a marketing strategy tailored to the Latin American market’s needs and peculiarities, taking the projects developed in Chile and Colombia as a point of reference.
As a result, the Smart Data Services team has managed to establish business ties with nearly 50 companies of the automotive and financial sectors in North, Central and South America. Some of the elements we used for this strategy were as follows:
- Study and selection of key markets: We analysed the technological situation of each market, the socioeconomic and cultural context, its ability to implement new solutions and the automotive and logistics sectors’ willingness to invest in and work with foreign partners.
- Mapping of potential customers: We drew up lists of potential companies by industries in key markets like Chile, Colombia, Peru, Panama and Mexico, as well as in other countries. We then validated this information on a weekly basis and kept in constant touch with the client.
- Definición del perfil target:dentro de cada empresa, identificamos el o los interlocutores correctos para transmitirle la propuesta de valor de Smart Data Services y conectar con la organización.
- Content tailoring: We tailored our message depending on the market to be explored, thereby bringing us closer to the contact.
- Setting up business meetings: We implemented a strategy to attract leads by setting up nearly 50 one-to-one business meetings involving the Smart Data Division team and prospects interested in knowing more about our technology solutions.
- Following up opportunities: We accompanied and advised our client when following up business proposals, thus streamlining their operations and entrusting us with tasks that allow them to focus on their day-to-day business.
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We have experience of working with both Spanish and international companies. We always adapt to our clients’ needs.
