Business expansion into Germany: four market characteristics to take advantage of
For a B2B start-up or technology company, business expansion to Germany is an ambitious strategy that requires meticulous planning and an in-depth understanding of the macroeconomic, political, sectoral and cultural factors that will impact business success. With more than 83 million inhabitants and a high per capita income, Germany is one of the world’s leading markets, […]
Commercial Outsourcing: The key to expanding into new markets?
Nowadays, technology companies face the constant challenge of expanding into new markets to remain competitive and ensure growth. In this context, Commercial Outsourcing is vitally important when it comes to developing and implementing an effective and efficient sales strategy for attracting customers in unexplored territories. At naifman, as a business development consultancy firm specialising in […]
naifman to attend Alhambra Venture 2024 in Granada
We are excited to announce that naifman will be attending the 11th edition of Alhambra Venture, the largest entrepreneurship event in southern Spain. This congress will be held on July 10, 11 and 12 at the Centro Cultural CajaGranada Memoria de Andalucía in Granada. It will bring together entrepreneurship leaders, investors and startups from around […]
“Start-ups based in Chile have enormous potential to reach global markets”
Carmen Contreras, CEO of Start-Up Chile, spoke with naifman about the opportunities for Chilean start-ups in Europe, advances in entrepreneurship in the last decade, the international perception of the country as an innovation hub and the role of women in the start-up ecosystem, among other topics. It’s a well-known fact that Latin America’s entrepreneurial ecosystem […]
Differentiation Strategies: How to Break the Mold and Reinvent your Industry
All technology companies strive to stand out in competitive markets and achieve widespread brand recognition. However, this task is not easy and requires effective strategies to stand out and positively influence consumers. Maintaining a unique image, creating innovative solutions, and generating impact on consumers is fundamental to having a positive public presence. This requires identifying […]
naifman to land in Malaga for a new edition of the Digital Enterprise Show 2024
One again, naifman will participate in the prestigious Digital Enterprise Show 2024, which will be held from June 11 to 13 in FYCMA, Malaga. This a key global event for digital transformation, attracting technology leaders and entrepreneurs from more than 50 countries. On June 17, 18 and 19, naifman will have an unmissable date with […]
Keys to creating a Go To Market B2B strategy for the technology industry
As we have seen in previous posts, launching a new product, expanding into new areas, or internationalizing is no easy task,especially in highly competitive and dynamic industries such as the tech sector. It is not just a matter of introducing ourselves to the world or to a new market, but of creating a strategic approach […]
Exploring the cutting edge: naifman to visit three key technology events in May
The Health Revolution Congress and the IOT Solutions World Congress, in Spain; along with VIVA Technology in France, are gearing up to showcase the latest innovations and technology in their respective industries, with naifman among their attendees. In a month full of technology events, naifman is preparing to dive into the forefront of three key […]
Business Expansion: what Latin America can offer to Europe and vice-versa
In an increasingly interconnected world, business expansion is emerging as one of the key strategies for commercial growth. In this regard, Latin America and Europe are emerging as two trading players with much to offer each other. We have experience of this at naifman, developing tailor-made sales strategies for B2B technology companies in various markets. […]
Challenging the limits: Spain and the untapped potential in Deep Tech
[OPINIÓN] – By Silvia Paredes, naifman’s International Business Development Manager As Head of International Business Development at naifman, I had the privilege of attending the Hello Tomorrow Global Summit in Paris, an event that not only dazzled with the latest innovations in Deep Tech, but also made clear the immense potential that Spain has before […]