Latin America: digitization of markets
Latin America
Why choose Latin America for your expansion?
The international expansion of a startup or B2B technology company in the Latin American market is presented as a strategy that not only drives business growth, but also allows a significant contribution to sustainable development and technological progress in the region.
With a wealth of raw materials and energy, a diverse and growing population, as well as a skilled workforce, Latin America stands as a strategic market to go international. This region, with its more than 650 million inhabitants and diverse range of cultures, offers fertile ground for innovation due to its growing technological boom. The abundance of natural resources and available energy provide opportunities for sustainable development and the implementation of advanced technological solutions. In addition, the highly skilled workforce in key sectors creates the perfect environment for the adoption of cutting-edge technologies.
For more than a decade, we have developed and executed B2B sales strategies for companies in Spain, France, Italy and other European markets to penetrate Latin America, securing projects for amounts in excess of €1M.
Latin America added, from 2015 to 2022, more than 32.3 billion euros in investments in the technology branch, with more than 30 listed companies and around 50 unicorns.
The Economic Commission for Latin America and the Caribbean (ECLAC) announced that in 2022 foreign direct investment (FDI) in the region reached US$224.579 billion, marking a 55.2% increase over 2021 and thus setting an all-time record in records.
Main investment sectors
- FinTech
- InsurTech
- eCommerce
- PropTech
- CleanTech
- AgriTech
- FoodTech
- SmartMobility
Do you want to know how we do it?
Discover through our success stories how we managed to increase our clients’ sales in Latin America!
